Troy Trussell is the host of the Strategic Motion podcast, where he shares firsthand insights on how real businesses leverage video to drive growth, emphasizing that strong strategy is more impactful than simply following trends. Drawing from his own experiences—including helping a dedicated realtor boost her presence on Facebook and other social platforms—Troy underscores that consistency delivers results only when the right content fits the right industry. Through real client stories, he reveals how matching message to audience is the key to successful video marketing.